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Martech, or Marketing Technology

refers to the tools and software that companies use to support and optimize their marketing efforts. Martech can be related to CXM, CXA, and CRM in a number of ways:

  • Martech can support CXM by providing tools for designing and managing the customer journey, such as marketing automation software or chatbots.
  • Martech can support CXA by providing tools for collecting and analyzing customer data, such as web analytics tools or customer feedback platforms.
  • Martech can support CRM by providing tools for managing and analyzing customer interactions, such as customer relationship management (CRM) software or customer service platforms.
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Customer journeys are pivotal to how brands, products and services create impact and increase engagement. We help companies increase their pace and outcomes of transformation leveraging Digital Tools, Best practices and Implementation services that drive increased Revenues, Brand awareness and Customer Satisfaction centered around the CX (Customer Experience Paradigm).
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